PENYULUHAN PEMANFAATAN DIGITAL MARKETING BAGI UMKM DI DESA KETUAN JAYA KABUPATEN MUSI RAWAS

Abstract

This service was carried out by Lecturers in the Accounting Study Program and Digital Business Study Program, Faculty of Economics and Business, Musi Rawas University, who also involved students to provide additional insight and knowledge to Micro, Small and Medium Enterprises (MSMEs) in Jurun Jaya village in marketing products and increasing sales through the use of digital marketing. The methods used are lectures, power points with visual media and questions and answers. The enthusiasm of the participants in participating in this outreach activity is a benchmark for the success of this agenda. This is demonstrated by the interaction between resource persons and participants in the question and answer session so that MSME owners can understand more about digital marketing.